The BrightGauge Blog

Dashboard of the Month: Client Profitability

Written by Ashley Nicely | December 30, 2021
When it comes to keeping your executive team in the loop on important performance metrics, providing an easy-to-digest view into client profitability is crucial.

For the December Dashboard of the month we have featured Client profitability metrics shared during this month's user showcase webinar with Paul Recksiek, the CTO at Solvere One on Simple & Effective Tools for Improving Company Performance.

Built for the executive leadership team, this dashboard starts off with some high-level metrics like active and supported contacts, MRR, Hours by work type, and Net Profit. Then, the second half of the dashboard allows for a granular, client by client view into profitability.
 
On one dashboard, it's easy to understand if you're hitting your MRR and Net Profit goals for the year, which customers are worth nurturing further, and where there are opportunities for training, automation or hardware refreshes with clients not meeting the profitability mark.

Client Profitability Dashboard - view here.





Here are some featured metrics:
 
  • Seat Prices - If you're using a per-user pricing structure, it's important to keep an eye on each month's fluctuation in users to make sure it aligns with your all-in-seat-price model. This gauge allows you to quickly spot whether or not an agreement needs to be adjusted based on an influx of supported users.
  • MRR Per Hour, otherwise known as the Effective Hourly rate on agreements - MRR per hour compares what you've billed for your agreements against the amount of hours worked for each client. This gauge will quickly show you if you're spending too much time with any one client.
  • Profitability Of Agreements - This gauge illustrates how profitable your agreements are after the fully burden cost of your techs is taken into consideration. The cost for the techs fluctuates based on the amount of work you've done for each client.


Thank you, Paul, for collaborating with us and sharing these great metrics!

 

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Make sure to visit our library of more report and dashboard templates and please feel free to reach out to success@brightgauge.com with any questions!