As a newcomer to the world of software and IT Services, I knew when I accepted the Inbound Marketing position at BrightGauge that it would be an incredible learning opportunity. So when our co-Founder and Product Manager, Brian Dosal, suggested that I participate in a few customer feedback calls I was excited to learn more about the benefits each customer sees - besides the obvious solution for creating reports and visualizing data.
Nearly every customer we’ve spoken to so far has mentioned that they would love to know more about what their colleagues are doing with BrightGauge dashboards (point noted by yours truly). As I was taking notes and letting it all sink in, there was a pattern I noticed within the first few calls and I have to say it took me a bit by surprise. Our customers are making great use of Dashboards as a Sales Tool when signing up new clients for Managed Services. So in the spirit of kicking off our new efforts to share customer success stories, here are the 3 Sales Benefits the BrightGauge community sees as a result of having their dashboards on display:
Quality Control
Potential clients want to know how a MSP keeps tabs on the criteria as outlined in their contract. Think about it. Who comes to these Service Provider facility tours and makes the decision to sign up or keep looking? Chances are it’s a C-level group: folks who are up to their eyeballs in meetings, emails, paperwork and phone calls. With dashboards in place, it’s easy to keep a pulse on what’s happening and make any necessary changes in real time. It shows that a Service Provider is committed to tracking and maintaining performance and also ties into the time agreement of the SLA.
Differentiation from the Competition
In today’s market with so many options for IT Support it's important to stand out in the crowd and show your prospective customers you are different. Having dashboards up in your office shows that you take your service seriously and that you are on top of what your team is doing. You would be surprised at how often we hear this is a factor in a prospective client’s decision making process.
Aesthetics
Let’s be honest, it’s human nature to be drawn to things that look good and please our eyes. We’ve heard several of our customers say that while giving office tours to prospective clients, having dashboards on display helps with the vanity factor. They look cool, and having TV displays offers a modern take on the old spreadsheet charts and graphs from years ago. Dashboards impress those same execs because the data is current and updates every few minutes.
Nucleus Networks displays several dashboards throughout their office
It’s exciting to be able to share new ideas within our community, so I hope you’ll stay tuned as I continue rounding up notes from our customers about ways they’re using BrightGauge. Oh, and if you have an idea or a beautiful dashboard photo to share with our community? I can be reached at amccluney [at] brightgauge [dot] com.
Want to learn more about Sales Best Practices? Hear about the lessons our co-Founder and CEO, Eric Dosal, learned while growing his MSP practice 10x in 5 years [free webinar download]:
