For MSPs, breaking into new markets can boost revenue and cultivate more opportunities to scale. But challenges such as upfront time and dollar costs often keep MSPs siloed into their specialties; meaning exploring new markets to break into can be a challenge. Every MSP wants to expand the services they offer to clients, but if you mainly focus on backup and recovery, dipping into a new market such as leasing hardware or phone management can be a considerable time investment.


While there may be a significant need from your customer base, your business shouldn’t invest a large amount of time and money in becoming experts in another product or service when there is an easier solution.


The key to adding new services only involves mastering one skill, and that skill is building partnerships with other vendors. Cultivating relationships with other businesses where you can recommend one another to customers can lead to increased profits without the same risks of your business learning a new market.


Here are some easy ways MSPs can partner with other vendors to offer more services to clients and break into new markets. 


Resell equipment through a leasing company


Almost every client you work with is going to need help acquiring hardware. Be it phones, computers, printers, or routers; the hardware is essential to any office environment. Every business needs these vital pieces of equipment to operate; even your own com


To learn about the right tools to use, read more here.  



Ryan Goodman is one of the Founders of ConnectBooster and serves as its President. He primarily focuses on working with the sales team to develop their process and partners with MSPs to help them with their cash flow issues.

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