On the latest episode of The BrightGauge Podcast we asked Josh Kotler, Partner & CEO of Western Digitech, to join us for a closer look at growing a MSP business. As the head of a rapidly growing MSP practice, Josh knows all about the challenges and opportunities we hear from many other folks within the community.

BrightGauge Podcast featuring Josh Kotler

Getting ready to kick off episode 5 of The BrightGauge Podcast

One of the topics Josh covers is the role of vCIO and how Western Digitech utilizes them along with Network Admins to ensure the right solutions are in place for each client. From developing a budget to aligning each client’s technology with their goals, Josh opens us his play book on a vCIO’s day-to-day contributions to his MSP. Besides diving into the vCIO role, Josh also chats about contract structures, dividing his team into key delivery areas, setting customer expectations and more.

Growing an MSP Business: Episode Highlights

  • Josh's background and experience (1:45)
  • Team Structure and 4 key delivery areas (8:06)
  • A closer look at the Network Admin role (10:39)
  • How and when to set customer expectations / contract structure and exclusions (12:51)
  • Network Admins in the Sales Process (16:24)
  • Virtual CIO: role, day-to-day focus and work schedule (18:09)
  • How different contract structures reflect value and ensure proper compensation (21:07)
  • How MSPs benefit from peer groups (25:52)
  • Q&A: Best business book, personal & business goals, professional resources, etc. (28:39)


Books referenced in the episode:
Turn the Ship Around by L. David Marquet

David Maister - Professional Services guru (series of books)


Contact info:
Josh [at] westerndigitech [dot] com



Want to find out more about The BrightGauge Podcast? Check out all the episodes here.


Free MSA Template

Whether you’re planning your first managed services agreement, or you’re ready to overhaul your existing version, we've got you covered!

Grab your copy