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Jack Shonkwiler

How to Track Sales Metrics That Matter

While every department in a business is important, the sales team can have a major impact on a company’s overall success and revenue. It is typically up to the sales team to close deals, set ...
While every department in a business is important, the sales team can have a major impact on a company’s overall success and revenue. It is typically up to the sales team to close deals, set expectations, and upsell customers (although other team members often play an active role in this, too). Being able to track the performance of the sales team is crucial for long-term success because it helps the organization’s leadership to identify opportunities for improvement. Without appropriate information about sales metrics, any changes in sales team priorities and practices are made blindly. So, how can your organization track the sales metrics that matter? Here, we’ll provide a brief breakdown of how to pick appropriate key performance indicators (KPIs) for monitoring sales team performance, and how you can track them. Choosing sales performance metrics One of the challenges in choosing sales metrics is that there is no one universally-applicable list of KPIs that every business (let alone every department in a business) will find valuable. Different companies (or departments within a company) have different business models that may or may not make certain sales performance metrics meaningful. For example, monthly recurring revenue (MRR) is a major KPI for many businesses with a monthly service plan/model — demonstrating their stable monthly income for monthly services. But, if a business doesn’t have a monthly service offering, then there’s no value in tracking MRR until a change in the services offered is made. When choosing key performance indicators to measure sales team performance, there are a few different general categories of metrics to choose from: Sales Activity Metrics. These metrics assess how active the sales team is in their attempts to contact leads and close deals. They include: Number of phone calls made to contacts each day/week/month Referral requests Demos requested Social media interactions Any activity that is indicative of an attempt to communicate with leads or to encourage them to move further along the sales funnel Sales Funnel Metrics. These KPIs assess the health of the sales funnel (sometimes called the sales pipeline). Tracking sales metrics focused on the funnel is important when assessing the health of your sales cycle. For example, if the lead-to-customer conversion process takes months, there may be opportunities to streamline the sales process by adding more personnel or by removing obstacles to closed deals. Metrics include: Average time to conversion from lead to customer Total new leads generated per month Total leads converted per month Average lifetime customer value Sales Productivity Metrics. What activities are your sales team members engaging in? These metrics help you see how each sales team member is spending their time. Correlating time spent on activities to their overall performance can help provide insight into which activities have the greatest impact on end results. For example: Time spent on selling activities Time spent on data entry Time spent creating content (emails, social posts, etc.) The number of high-quality leads that are followed up with Sales Training Metrics. Are lessons from training having an impact on performance? Training success metrics help establish the ROI of training efforts by tracking metrics like: Sales team adherence to the sales process Percentage of reps using sales/marketing collateral Cost of training per person Percentage of reps still applying training lessons a set time after training concludes (days, weeks, months) Financial Metrics. Tracking the financial performance of sales efforts is an obvious choice. This includes metrics such as: Total value of deals closed each month Value of individual deals Customer acquisition cost Monthly recurring revenue Other financial data Being able to choose the right sales metrics means taking a close look at your business’ goals, industry, and products/services to determine which metrics are the best fit. If a KPI doesn’t align with your goals and isn’t relevant to your process/products/services, then it may not be a sales metric that matters to you. How to track your sales metrics that matter There are a few ways to track sales metrics, though some are clearly better than others. For example, you could track your sales metrics that matter by creating an Excel spreadsheet and manually entering information into it. The issue here is that you’re manually entering in all of the information you want to track, which is: An enormous time-suck that distracts from other activities that could generate value; and Prone to errors from small typos during data entry—errors that could significantly impact the accuracy of any sales metrics reports generated. It is better to use a KPI measurement tool that is optimized to automatically collect important data from one or more datasources, then place that data in a reporting dashboard that is easy to interpret. The use of sales metric reporting automation saves a significant amount of time on preparing reports while simultaneously eliminating errors from transcription typos. For example, BrightGauge makes it easy to put all of your most important marketing and sales metrics into one convenient dashboard — allowing for easy tracking of sales metrics that matter to your business. Each item in the dashboard can be customized, rearranged, or resized with ease using a drag-and-drop system that doesn’t require any coding knowledge. Plus, filtering options let you tell your dashboards exactly what information you’d like returned to you. For example, do you want to see KPIs pertaining to a specific member of your team? Filter for that member! You can set up dashboards to monitor the entire sales team as a whole, or create individual dashboards for each employee on a rotating dashboard setup to track each person’s sales activities separately. In fact, you could even create a publicly-visible “leaderboard” to show off each sales rep’s stats and encourage others to try to outdo them (a little competition goes a long way to motivate results). You can even set up automated monthly reports that you can share with other departments (or even outside organizations) to keep others in the proverbial loop regarding sales team performance. These reports have customizable modules that allow you to add a cover sheet, your logo (or your client’s), images, text boxes for context, and more. This ensures that the report is optimized for your target audience. Once created, the reports can be set to automatically distribute themselves to a target list with updated data at regular intervals. The best part is that you don’t have to lift a finger to update the data in them — it’s all automatically pulled from the same sources as the dashboard view. For even more metrics that matter to each department in your organization, check out 70+ metrics for MSPs, with accompanying formulas. Are you ready to track the sales metrics that matter most to your success? Contact us today to schedule a live one-on-one demo of BrightGauge.
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New Job Opening: Integration Developer

Do you love working in Python? Do you love gaining insights by visualizing and manipulating data? Do you want to enjoy work every day? If the answer is yes, then we have a great opportunity for you. What We’re Building... As you’ll read and learn about BrightGauge, our web app helps IT Services companies grow their business by using their own data in different ways. Imagine an infrastructure ingesting tons of data 24/7 from many, many different data sources, then crunching and presenting that data in real-time on behalf of users and businesses across the world. As an Integration Developer, you’ll be directly involved with fetching data from 3rd party APIs, figuring out what data we can get and how often, and helping present that data in a meaningful way using BrightGauge. What you’ll do every day and what we can offer... Be directly involved in building out new integrations that provide our customers with the data they need to run their business. Work with an integration product manager to flesh out and improve our existing integrations. Minimal meeting time and max development/productive work time, in a flexible environment. Be exposed to all parts of the business and customers so the feedback loop of what/why we’re building is as close to you (and the entire dev team) as possible. Rest assured in a fair and competitive compensation plan with benefits (401K, insurance, etc). Be an integral part of a growing and profitable software company that is already past those crazy early days of any new company. Get full transparency from leadership on company progress, team progress and personal progress! Work in the most beautiful part of Miami, downtown Coral Gables. If that works, then does this describe you? You thrive on Python, SQL, and Data Analytics. You are comfortable communicating and interacting with REST API services. You focus on writing clean, well designed and scalable code. Though you love to crush code, you also believe strongly that teamwork is essential in scaling any large product. You communicate extremely well, in person but also in writing through tools like Slack, GitHub, and Basecamp. You’re an upbeat and fun personality, enjoy being around others and can have some fun (we hang out quite a bit). You work hard but also smart, you’re always humble and you always think about how you can improve your craft. In your free time, you love to learn new technologies, help out others on the team wherever you can, and research new libraries. We’re a small team, and you must love the “get your hands dirty” type of culture. If this sounds like the opportunity that you’ve been searching for, and you’re a fit based on technical skills and the personality we need, apply using the link. No recruiters please. Apply now. We are proud to be an Equal Opportunity Employer and are committed to a workplace environment that encourages growth and respect for all current and prospective employees based upon job-related factors such as their educational background, work experience, and ability to perform the essential functions of a particular job. It is our policy and practice to prohibit any form of discrimination or harassment based on race, color, age, national origin, religion, sex, military or veteran status, disability, pregnancy, pregnancy-related condition, sexual orientation, gender identity, genetic information, or any other status protected under applicable federal, state or local law.

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Allison Corin joins BrightGauge as Sales Development Representative

Meet the latest member of the Growth team, Allison Corin! Join us in learning more about Allison and what brought her to BrightGauge... The early days Like most other members of the team, Allison grew up in Miami. After attending Miami Killian High School, Allison headed North to attend Syracuse University where she majored in History and Public Relations. Following graduation in 2004, Allison worked in retail for Abercrombie & Fitch throughout South Florida, helping them launch new locations nationwide as well. While she excelled at her position, she wanted to take advantage of her degree with her next spot. Building on her management experience in retail, she secured an Account Executive position with PPR Communications, a boutique PR firm in South Florida. She was able to manage a diverse profile of clients including: resorts, architecture firms, and corporate leadership development programs. Over the next couple of years, Allison parlayed this work into Account Executive and Coordinator roles at several stops including: Valley Forge Fabrics and Enterprise. Joining BrightGauge It wasn’t until her position as a Talent Acquisition Coordinator at Ranger Technical Resources that she realized how much she loved the software industry and wanted to find a position within the technology space. Allison’s work as a recruiter introduced her to the BrightGauge team. During a local Miami tech event, she met several members of the BrightGauge team and they discussed an opportunity to join. As Allison tells it, the rest was history. She was taken with everything about BrightGauge during the interview process. The fun, yet focused atmosphere as well as the genuine people, was everything she was seeking for her next big move. As the newest member of the Growth Team, Allison is excited to learn more about the BrightGauge app and how it helps customers improve their business. Just for Fun Outside of the office, Allison loves spending time with her family and friends. She loves animals, and frequently volunteers with animal related causes in Miami. Similar to others at BrightGauge, Allison is an avid supporter of Miami sports teams. Of course, she keeps up with Syracuse sports as well. Allison is always active; she enjoys swimming and long runs in South Miami. When looking to slow things down, she passes the time with reading and writing. A lifelong goal is to author some young adult books. Join us in welcoming Allison to the BrightGauge Team!

Every Goal Needs an Owner

When you're setting business goals, whether it is an individual goal or a team-based goal, it is important for every goal to have an owner. This person is ultimately responsible for monitoring goal progress and delivering positive outcomes. A lack of goal ownership can quickly lead to problems, particularly within teams. Without someone there to organize and manage the completion of the goal, it’s easy for team members to start pointing fingers. Ultimately, this disarray harms your chances of a successful outcome. Aside from this, there are a few important reasons why every goal you create should have an owner assigned to it. Create Accountability & Facilitate Motivation When you assign a goal to a team as a whole, the ultimate success or failure to achieve the goal lies with the entire team. Assigning an owner doesn’t remove the rest of the team from that accountability, but it does place accountability squarely on the owner’s shoulders. This ensures that at least one person within the group stays focused on the goal, even while working on other tasks. It gives them extra motivation to focus on the goal and stay on top of it during long-term projects. Make Delegation Simple When you assign a goal to a team without a leader, it’s easy to see delegation become an issue. A quick conversation about who will handle which tasks can quickly devolve into an argument that can endanger the success of the project and harm cohesion in other areas of the business. Having a goal owner to delegate and manage not only ensures they have clear authority in goal-related discussions, it also gives your team a higher chance of a positive outcome. During any long-term project, disagreements are almost certain to arise. Having a goal owner in place will keep things on track. Give the Goal Owner the Opportunity to Step Up Attaching a goal to a specific owner can be a great way to gauge their readiness for leadership. In fact, most teams will have multiple goals, resulting in multiple sub-teams working on different long-term projects. Each of those projects will require their own individual owners to oversee the team. Are they able to delegate tasks and monitor progress? Can they motivate their team? Were they successful? Looking at their leadership along the way can say more about the viability of the goal owner to take on more down the road. Missing the mark on goals can happen though. How they deal with it is the key to their long-term success. Goal Ownership is Critical to Successful Outcomes Leadership is important at all levels of an organization. A company needs a CEO and leadership team to set the agenda and course-correct when required. Departments need leaders to delegate tasks and oversee the bigger picture. Start assigning ownership to goals and the leaders will rise to the top. To learn more about how to get started, download the full whitepaper on setting business goals here.

Kyle Roque joins BrightGauge as Customer Support Specialist

We’re excited to announce the newest member of our crew, Kyle Roque! Join us in learning more about the latest member of the growing BrightGauge Success team... The Early Days Similar to others at BrightGauge, Kyle was born and raised in Miami. While he graduated with a degree in Computer Science from Florida International University, he was a biology major early on and on a path towards medicine. Kyle just couldn’t shake that interest in technology. He switched majors to focus on Computer Science and hasn’t looked back since. While in school, he landed an internship at Sydel Corporation, a small software development firm in Coral Gables, FL. During the two years with Sydel as an intern, Kyle’s role took many forms. At first, he helped update and maintain User Manuals, Tutorials, and Releases. Once acclimated, he created stored procedures and developed page features using C# on the .Net framework. With graduation appproaching, Kyle was ready to take the next step in his career so he began the search for a new landing spot. Joining BrightGauge Kyle began his job hunt a few months before completing his degree. As Kyle tells it, a family friend passed his resume along to Brian Dosal who reached out about a position on the Success team. He did some research and could tell BrightGauge was a unique place. After the first meeting, the decision was a “no-brainer.” The position with BrightGauge checked off several boxes for his search: growing tech company, family oriented, and collaborative work atmosphere. Since he joined the team, Kyle says he is most excited to wrap his head around the software. Specifically, he wants to dig into how customers interact with BrightGauge and how it helps them on a day-to-day basis. Just for Fun Outside of the office, Kyle enjoys the outdoors and spending time by the ocean with family and friends. He and his girlfriend frequently drive down to the Keys to paddle board, kayak, and snorkel. When he’s not escaping the busy city life, Kyle is an avid fan of Miami sports teams and attends multiple Dolphins, Hurricanes, and Heat games each season. While they haven’t been able to travel beyond the states and Caribbean just yet, they’re hoping to travel around the world in the coming years. Join us in welcoming Kyle to Team BrightGauge!

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BrightGauge is looking for a Graphic Designer

The Graphic Designer is responsible for maximizing BrightGauge’s presence on the web. As a member of the Growth team, this role requires a well-rounded, creative team player who will own the design of www.brightgauge.com, but also support a variety of channels to maintain the brand consistency. What will be their primary responsibilities: Think strategically – define problems and create compelling and fresh solutions Think visually to communicate interaction design concepts – use techniques like storyboarding and prototyping Push boundaries to define and shape the digital experience Be part of a fun and collaborative team to deliver amazing experiences What type of experience should they have: 2+ years of professional graphic design experience for websites and/or mobile applications Strong conceptualization and visual communication ability Ability to create wireframes Up to date with industry-leading design software (i.e. Adobe Suite and Sketch) Experience working for a B2B SAAS company - a major plus What they need to bring to the table: Proven editorial skills, including an ability to expound on projects within project management tools (e.g. BaseCamp) Ability to prioritize in a multi-tasking environment If this sounds like the opportunity that you’ve been searching for, click here to get started:

Jessica Cove Joins BrightGauge as Web Developer

We’re excited to welcome Jessica Cove to our team as a Web Developer! Join us in learning more about the latest member of the growing BrightGauge team… In the beginning A native of South Florida (how rare!), Jessica Cove comes to Miami all the way from West Palm Beach, where she was born and raised. Not only does she call West Palm Beach her home, but so do her parents, who are both from the area, giving Jessica a multi-generational history to our slice of paradise. Her desire for a move to her future home of Miami began when she was a kid and she visited the area. She fell in love with the big buildings and fancy architecture that made the city the unique location that it is. Little did she know as a child that one day she would be lucky enough to call this city her home. Jessica studied finance at Florida Atlantic University (FAU), and it was there that she saw the value in furthering her quantitative education by learning how to code. She then enrolled in Ironhack’s web development bootcamp to give her a better background in more advanced quantitative studies. It was there that she developed her passion for coding and web development. After graduating from FAU, she took a financial analyst internship with a commercial mortgage broker on Miami Beach. Because the organization was a small start-up, Jessica got the opportunity to take on a lot of professional responsibility very early on in her career. Her responsibilities included performing as a borrower due diligence, consolidation of financial statements, pro forma forecasting, and preparation of materials for lenders. Due to the constraints of performing these tasks through Microsoft Word and Excel, Jessica began to crave a place where she could dive into customization and automation. Even with system restraints, Jessica’s colleagues at this company were helpful in creating a valuable learning environment, and a rewarding and memorable experience throughout her internship. Coming to BrightGauge Jessica is currently most interested in how to acquire and manipulate data, which is what piqued her interest in joining the team at BrightGauge. She is excited about watching the pieces of the development puzzle that she helps to create fall into place as a final product is assembled. A smart cookie herself, Jessica found our team to be an interesting bunch of technology professionals, with an incredible set of unique talents. What sold her on joining us in the end was the company culture and atmosphere that we have created here at BrightGauge. With a policy of transparency and growth, Jessica felt comfortable joining our team knowing that she would get the support she needed to succeed. Just for Fun As a self-proclaimed foodie, Jessica is excited about exploring the culinary adventures in her neighborhood of Coral Gables. She enjoys eating out with friends in the search for the best Brussel sprouts and sweet potato fries. A music aficionado as well, she loves attending concerts and seeing her favorite bands perform live. If a night in is required, Jessica likes to make a home-cooked meal and watch a good movie. With books in queue, she also considers herself an avid reader. Her favorite genre as of late is the dystopian novel, and she is currently reading Infinite Jest and The Uglie, the latter of which she is reading in order to share with her younger cousin to discuss current societal issues. Additionally, Jessica loves matcha tea and plans to travel. She has her eyes set on a traditional matcha tea set to enjoy and relax with, and the big cities of New York and Toronto are top on her list of places to go. Join us in welcoming Jessica to the BrightGauge family!

BrightGauge Launches Peer Group Benchmarking Tools

If you’re looking for a way to compare KPIs with others in your peer group, we think you’ll like our latest feature. See Where You Stack Up With Peer Group Benchmarking Many MSPs and IT Service providers participate in peer groups to share industry knowledge, identify best practices, and to work toward achieving individual organizational goals by sharing innovative ideas, or connecting with others to offer support or complementary services. With BrightGauge's Peer Group Benchmarking, those who participate in these peer groups can track KPIs ranked against their group in real time! This can help determine how a team is meeting business goals, where the team is slipping, where standards should be met, and much much more! The Benefits The data displayed within these gauges gives you a summarized view of where a company ranks but by drilling in, a visible ranking of all companies in the group gives more insight on how much is needed (or not needed) to improve. The values are synced in real-time but your total Benchmark Value, which determines your overall ranking within the peer group, is synced daily at 3:30AM. We’re really excited about this feature as we know many of our customers love to compete and love to know how others are doing. With our Peer Group Benchmarking gauges, we take the guesswork out of tracking these KPIs (and any KPIs you want). A Simple Setup It’s easy to locate an established peer group. On your dashboard, simply go to your account general settings tab, and locate “Benchmarking.” When you click on that tab, fill out the form to be added to your peer group. After you complete and submit the form, your status will be pending until your company is confirmed as a member of the peer group. We don’t want anyone sneaking into the wrong group! Once your submission is approved, you will be notified and allowed access to the Benchmarking Gauges for that group. It’s that easy! Not to worry, we make it easy to change peer groups at any time. Simply request a change, and you will be removed from the current benchmarks before you are added to a new suite of markers (as soon as you are approved for that group). That’s a wrap, if you’re in a peer group and not using BrightGauge, we don’t want you left in the dark! Contact us at BrightGauge to learn more about how your business can benefit from using our Peer Group Benchmarking tools.

Dunia Trujillo Joins BrightGauge as Web Developer

We’re excited to welcome Dunia Trujillo to our team as a Web Developer! Join us in learning more about the latest member of the growing BrightGauge team… In the Beginning Originally from Havana, Cuba, Dunia Trujillo made her way to the United States in December of 2016. She arrived with a strong background in software engineering from a variety of projects that shaped her career in Cuba. Most recently, she was a senior software developer at Cuba Autrement, a French travel agency that specializes in trips to Cuba. At this company, she was part of a team that was focused on optimizing business processes by using emerging technologies, and as the Lead Web Developer, she was also responsible for designing and implementing the company's websites to advertise and book tourist packages à la carte. Her advanced technical knowledge and engineering capabilities gave her the ability to overcome the infrastructure inadequacies of working in Cuba to create and implement successful tools and applications. Prior to her experience with Cuba Autrement, Dunia was a software analyst and developer at Kewelta, and a full stack software engineer at the Information Center for the Press, both in Havana. In the latter position, she was the Lead Software Engineer involved in a project of national informatization development for the press. She was instrumental in introducing better collaboration tools, and she designed and developed web applications to automate business processes workflow. As a trusted consultant, she led the design and implementation of several projects, from journal management systems to Enterprise Resource Planning (ERP) solutions. Dunia’s educational background includes three years at the Vocational Pre-University Institute of Exact Sciences (IPVCE) Vladimir I. Lenin, one of the best high schools in Cuba. After completing her high school education, she attended college at the Havana University of Technologies José Antonio Echeverría, originally named José Antonio Echeverría Higher Polytechnic Institute, where she successfully earned a degree in computer engineering, ultimately leading her down the path to join us at BrightGauge. Coming to BrightGauge As she learned more about BrightGauge through the website and blog, Dunia became more intrigued about the possibility of joining our team. The positivity and friendliness in the faces of her future colleagues convinced her that this would be a wonderful work environment--similar to her positive experiences at Cuba Autrement and Information Center for the Press, both places she enjoyed working. BrightGauge presents the opportunity for Dunia to learn about a new industry, and as someone who is quick to accept a challenge, she is excited about the prospect of further learning and growth as a professional Web Developer within our team. Just for Fun Dunia is passionate about music and dancing. Though she is happy to listen to most any musical genre, she most enjoys jazz, rock, blues, and R&B. Last August, she was lucky enough to attend a Metallica concert, and it was an emotional experience for her to be able to enjoy one of her favorite bands perform live. As a college student, Dunia had a part-time job as a Salsa dance instructor, a type of dance that is easily one of her favorites. In addition to music and dancing, Dunia also enjoys sports, traveling, and going to the movies, but perhaps her greatest love is for animals. In Cuba, she had two dogs and three cats, two of which she rescued from the streets. Now that she is here in the U.S., she wants to find ways to volunteer in shelters or animal rescues, where she can channel her love for animals into their care. Join us in welcoming Dunia to the BrightGauge family!

New & Improved SmileBack Integration

We’re excited to share our recent integration improvements with SmileBack, the customer experience platform for ConnectWise partners that collects feedback in just one click! Our SmileBack integration gives you the ability to seamlessly track your CSAT feedback along with data from ConnectWise, QuickBooks, your RMM and tons of other sources for a single view of all the metrics that help run your business. No more logging in and out, toggling windows or juggling multiple platforms. With BrightGauge + SmileBack combined, your customer satisfaction responses can be added directly to your dashboards and reports. What’s Changed With the New Integration? 1) More Opportunities for Default Gauges In the past, our SmileBack integration did not have a direct connection - we used Dropbox to get data from your SmileBack platform into your BrightGauge. Since changing to a direct integration, we now have the ability to update datasets, gauges, and dashboards any time SmileBack releases feature updates. This also means that we can release new defaults when we get good inspiration from other BrightGauge users (hint, hint)! 2) More Data The datasets now bring in all surveys sent in the last 365 days. This means is that you’re not only getting the surveys responded to, but it’s also easier to calculate response rate without relying on data from ConnectWise. 3) More Stability By having a direct connection to SmileBack, we no longer need to rely on Dropbox as the middleman. This means that if for some reason there is a failure, there’s one less point to investigate, and you also don’t need to worry about “which user created the SmileBack sync?” Why Every Business Should be Tracking Customer Satisfaction There’s a lot more than just the awesome integration updates that are so exciting! We’ve talked before about the benefits of tracking CSAT, and how it can open up a whole new world of metrics that can help take your business to the next level: Boosting Customer Happiness Reduces Churn By leveraging feedback to help delight customers, you’re earning their loyalty and keeping their business. It’s a fact: happy customers aren’t out searching for a new service provider… which is key for any MSP! Identify the Best Customers for Your Business If you’re constantly tracking customer responses, you’ll quickly learn which customers are the easiest to keep happy, while at the same time you’ll notice which customers require more time and effort to appease. And while it’s easy to assume that any paying customer is a good customer, doesn’t it make more sense to pick customers that need less of the ‘extra’ attention? Highlight Topics for Team Training While customer feedback can often be perceived as negative, it’s important to turn the situation into a positive and look at each comment as an opportunity for continuing education. Increase Positive Word-of-Mouth Marketing Immediate customer feedback means that you can address problems faster, therefore giving you the best chance at turning an adverse reaction into a positive. And positive experiences are the foundation to help turn your customers into promoters for your MSP! See what our SmileBack customers are saying: Want to learn more about CSAT for Service Providers? Hear SmileBack’s Founder, Brad Benner, on The BrightGauge Podcast! Editor's note: This post was originally published in December 2015 when we first announced our SmileBack integration; it has been updated for accuracy and comprehensiveness.

Michael Rodriguez Joins BrightGauge as Customer Support Specialist

We’re excited to welcome Michael Rodriguez to our team as Customer Support Specialist! Join us in learning more about the latest member of the growing BrightGauge crew… The Early Days Born in the Dominican Republic, Michael moved with his family to New York at age 4. They lived in several of the city’s boroughs including Manhattan, Brooklyn, and the Bronx, but if you ask him where he’s from, he’ll tell you New Rochelle, in the Westchester area. After high school, Michael moved back to the city to attend Pace University in Brooklyn Heights. While pursuing his Bachelor’s in Computer Science, Michael worked worked as Client Support for the school’s IT department and eventually moved up to Tech. Upon graduating in 2016, Michael and his significant other, Breanna, were expecting a baby, so before the end of the year they packed up and hit the road to sunny Florida. Kicking off 2017, Michael joined the South Florida Regional Transportation Authority on contract as backup for an overloaded IT department. The job gave him the opportunity to work in many different capacities, but ultimately it was an environment that Michael knew he couldn’t see himself in long term because Tech Support was never a true passion for him. By summer, he left the company to focus on a few projects for Breanna’s vlog, as well as a family vacation to Bali, Indonesia. Returning to Miami, Michael focused on next steps in his career - intent on a position in software support - which led him to us! Joining Team BrightGauge Intent on pursuing a Software Support position, Michael knew that he was on the right track when he discovered the position with BrightGauge. According to Michael, joining Brightgauge was a no brainer. “I was beyond excited to join the company.” From the start, it was clear the position would allow him to evolve his professional experience and expand his software knowledge. As the newest member of the Success Team, Michael is looking forward to working with new customers and learning more about BrightGauge. Just for Fun Outside of the office, Michael enjoys MMO gaming, reading, and spending time with his significant other and baby Stella Grace (10 months old). Michael tells us he used to be an avid World of Warcraft and League of Legends player but has scaled down to mobile gaming since it's less time consuming. His favorite thing to do outside of BrightGauge is traveling and is looking forward to seeing more of the world over time. Michael and his lovely ladies in the Sacred Monkey Forest Sanctuary, Bali Join us in welcoming Michael to Team BrightGauge!

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